Activity 4 – Learning from “Bad” UI

Mission: Find an app that has delivered speed as part of its experience. I chose Yellow Pages. Having grown up with the overly complex Yellow Pages phonebook, the app is a already a huge step forward in that it lacks physical pages, which in itself makes it less of an agony to use. Rather than having to thumb through till you land on the approximate location you’re looking for and then spend ages flicking between the relevant pages, it’s simply a matter of typing what you want and where you want to find it literally as soon as you’ve fired up the app. Couldn’t be simpler or quicker.

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